How Can You Support Play It Cool™? In the coming months, we’ll develop ways people can support and contribute to Play It Cool™. Buy a Bag Tag! The Play It Cool™ Bag Tag program is a new initiative launched this fall to help support the Play It Cool™ program and raise awareness surrounding the prevention and management of concussions and spinal cord injuries in hockey. The PIC Bag Tags are the perfect way to customize your hockey bag or luggage while learning useful concussion and spinal cord injury prevention tips. Write your name and number on the bag for a quick and easy way to identify your belongings. The front of each bag tag can be completely customized with your team, association, or event logo. PIC Bag Tags are the perfect collectible item to showcase your team pride and to take home as souvenir while raising awareness about concussions and spinal cord injuries! Show your support for PIC by placing your Bag Tag order today and help KEEP HOCKEY SAFE! Remember, it’s not about changing the game of hockey. It's about changing our mindset. Click here for pdf order form. Shoot For A Cure Hockey, established in 2000, is a hockey-focused campaign of the American and Canadian Spinal Research Organizations (registered charities established 1984). It is directly focused on and led by the hockey community. The Shoot For A Cure campaign seeks to raise funds for spinal cord research, to raise awareness of spinal cord injuries in hockey and to promote prevention of hockey-related spinal cord injuries through the Play it Cool ™ prevention program. Since the induction of Shoot For A Cure over $2,000,000 dollars have been raised to further research and development for continued commitment of our ultimate goal to find a cure and prevent future injury. Almost every week during the regular hockey season a player (amateur or professional) suffers a serious spinal injury. From 1982 – 1996, Canada reported 252 hockey related major spinal cord injuries, followed by Sweden with 54 and the United States with 36. During that same 15-year period, at least 8 players died and 85 required wheelchairs indefinitely due to spinal injuries sustained while playing hockey. Of note, most of these injuries occurred to the cervical spine of players 16-20 years of age who were playing in supervised games, reinforcing the necessity of targeting the minor hockey community with the message of skilled and respectful play. (www.shootforacure.org) Donate directly to the Shoot For A Cure program – click here Text2donate: Text PIC to 45678 to Donate $5 to SCI Research. A one-time donation of $5 will be added to your mobile phone bill. All charges are billed by and payable to your mobile service provider. Service is available on most Canadian carriers. Donations are collected for the benefit of SCI Research by the Mobile Giving Foundation and subject to the terms found at www.mobilegiving.ca. You can unsubscribe at any time by texting STOP to 45678. Sponsorship Opportunities – click here for more information